Most list building for beginners guides often include steps that are too complicated or include unfamiliar terms which are difficult to understand. For starters, beginners should understand the essence of building a list. Apart from being a useful tool in online marketing, email list building allows marketers to achieve their goals and objectives in a faster and easier way compared to traditional methods such as sending your visitors straight to a sales page and hoping that enough of them will make enough purchases to keep you in business.
In this article I want to focus on some quick and easy tips in list building for beginners:
o Choose a target market of some interest to you - You will also need to decide the classification of people you want to be on your subscriber list. Will it include housewives, students, and professionals among others? This helps focus your attention on reaching a specific part of the market rather than relying on sheer numbers on your list.
o Build a squeeze page - a lot of beginners shy away from this with the excuse that building a simple webpage is too technical or that list building as a whole is a waste of time. A squeeze page is simple a webpage where instead of asking people for money you offer them something fort free. Of course it has to be something they will not say no to.
o Create a series of emails - It is advisable to create a series of emails that are set to go out at preset intervals. These emails are to help you build a relationship with your visitors. The very first email will be to welcome them and ensure they got their free product okay.
o Ask them what they want - Strange but a lot of marketers guess what their subscribers want. You really want to take out any guesswork from your marketing. What better way than to simply ask. Of course the questions should be well worded to bring out this al important information. Once you get the answers create or source the product, sell it or give it away to your list.
o Track conversion rates - Are your emails being opened and answered? Conversion rates allow marketers to determine if emails are efficient. Say, if the rates are up, then the emails are effective in persuading potential clients to become paying customers. On the other hand, if the rates are down, then it may mean that changes in the email content are needed.
o Drive targeted traffic to your squeeze page - the best traffic in my opinion is article marketing traffic. It's free and if your articles are search engine optimized then you could be building traffic continuously.
These are just simple but efficient tips in list building for beginners. Just rinse and repeat.
Discover how to drive targeted visitors to your squeeze page without spending a fortune on software, tools or expensive courses.
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