If you've been doing business on the Internet for any length of time is little doubt that you realize the benefit of a properly executed marketing plan. If the potential market for your products and services is such that Email communication might be preferred, then you should begin creating and implementing your email marketing system as soon as possible. This system will allow you to maintain open the lines of communication with your web site visitors and your customer base with a minimum of difficulty.
The first and most crucial step in creating your email marketing system is to start an opt-in email list. If your current web server does not support this type of mailing list, there are several web based services that will allow you to achieve the same end result and in many cases to do so at no cost. Once created, you should immediately implement the opt-in form in a prominent position on your web site so that as many page viewers as possible will be given the opportunity to sign up.
Now that your email marketing system is in place it is up to you to use it responsibly. Any misuse of this type of list is known commonly throughout the Internet as spamming and once a web site has been accused of spamming it is terribly difficult to live down that reputation. Sending a periodic newsletter with us useful tips and information is a tremendous way to stay in touch and keep your name in front of your potential customers.
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