To be successful in internet marketing, you need to drive traffic to your web site. Traffic is the blood of online marketing success. Smart internet marketers will leverage on their web site traffic by building an opt-in list. An opt-in list is a list of visitors' emails collected from your web site. Top internet marketers spend a large amount of time working to get targeted and qualified lead into their opt-in list.
There is a mantra among all online marketers, "the money is in the list". Why is the list so important? This article will share 4 major benefits of list building.
1) Potential customers will have an interaction with you. Rather then going straight to the merchant, the opt-in visitor has an option to communicate directly with you thus creating trust and a relationship. A person that knows and trust you will be more willing to buy from you.
2) Better control of the customer's perception of the product. You can pre-sell or educate them in ways the merchant does not. If the merchant has a mediocre sales letter, you have an opportunity to properly share the benefits of your product with your potential customers.
3) Generate repeat sales from existing customers. As long as they are in your list, you can promote different complimentary product to your customers. Selling to an existing customer is much easier than selling to a new one.
4) High trust leading to more sales. Over time, when you have a strong bond with your customers, generating repeat sales becomes easier and easier. This is simple human nature. We will buy from the people we know, trust and like.
List building is a simple internet marketing for beginners lesson. Build an opt-in list from day one of your business. Opt-in list is not just a powerful sales tool, it is also a win-win method for everyone doing business with you. That is why top online marketers are always seeking for new ways to add more subscribers to their lists.
Article Source: http://EzineArticles.com/1185083
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