Link Building For Beginners

Link building is an important aspect of successful marketing of a website or online business. In its most basic definition, link building is simply the process of sharing links and getting your links onto others' sites so that you can draw more traffic to your website. It also refers to building your own website's links so that you can offer adequate information and resources to your visitors. However, link building can actually get a whole lot more complicated than this basic definition. Here are some tips and informative bits that will help you to better understand link building, both as a process and in terms of what it can do for your website. To follow are a few tips on link building for beginners.

First, the importance of links should be known and is good basic information as to link building for beginners. Ultimately, someone putting a link to your site on theirs is like them voting for you. It shows the search engines that they find your link useful, which will get it a higher ranking. The more links, or "votes", you have, the higher your ranking will be. However, having thousands of links out there on all sorts of random sites is not a productive act in link building. Instead, it is better to only include links on sites that have a few basic elements that are necessary for the best link building:

- Credibility: if a site is junk their vote will mean less than a link on a popular or credible site.

- Relevance: if you're linking to a website about auto insurance, don't put links on a kid's gaming site. Not only is it pointless, it also looks like unethical link building to the search engines.

- Anchor text: the words that are used in correlation with your link can make or break its value.

- Position: where your link is placed on a page says a lot. Your link is best placed near the top of the page, within content instead of a list of links, and with as few competing links as possible.

Some of the best link building takes place in articles, directory submissions, and forum postings. What does this mean for you? If you can get your links into relevant sites and have them placed among articles or at the top of a directory list, you'll get better results from your link building. The use of forums, or message boards, is also useful. However, you need to be careful not to just drop your link off and say nothing; most forum posters will delete links that aren't useful and just for traffic generation.

This is only the introduction to link building. There is much more to be learned about this great marketing tool.

Article Source: http://EzineArticles.com/1830474