Building your personal online brand is one of the success factor in online marketing. Successful affiliate marketers do not remain anonymous in their business, instead they work on their personal branding and name recognition. This is because branding builds trust as well as a publicity tool. The more online brand awareness you build, the faster you will achieve your goals.
You can see the same principle at work in the off-line market when there's a new product launch. Merchants will use celebrities to promote their product because the public recognise them and are willing to give them a chance by trying the new product. The marketers are tapping into human nature because we instantly trust a familiar face than a total stranger we see.
How do you build your personal online brand? There are 5 ways to do so:
1) Using your full name and personal picture on your web pages, opt-in pages, "Thank You" pages, blogs, etc. Your web site visitors will know your face after they seen your picture a few times.
2) Include your name and picture in any graphics used on web site headers, special reports or product created. This will create a sense of consistency to your site visitors.
3) Create a recognizable personality. Do this by the way you write your e-books, emails, blogs, etc. Have a consistent "tone" in all your writings.
4) Come up with a easy to remember slogan. The purpose of the slogan is to associate it with your image and establish a relationship. Repetition is important. After your web site visitors read your slogan a few times, it will sink into their mind. Every time they read your slogan, they will instantly associate it with you.
5) Create a logo or colour scheme for all your sites, reports and bonuses. Use a consistent colour in your web site design and any e-books or reports. Use the colour scheme and apply it across various sites your run.
There are literally hundreds of thousands or online marketers on the web. Everyone is trying to get your attention. You can be different and stand out from the crowd by building your personal online brand to create a sense of trust and familiarity to your web site visitors.
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