When it comes to Internet Marketing for beginners, there's no better way to guarantee your success than by building a loyal, targeted database of opt-in subscribers.
Once you have a list you own it! Nobody can take it away from you. There aren't too many other business assets you can say the same thing about. For most businesses, you can quickly see a dramatic turn in sales and/or profits (virtually overnight) if big competition happens to settle into your market. It happens everyday in every industry imaginable. Think about all those small grocery stores in all those small towns across the country... and think about what happened when Wal-Mart opened.
But once you build a list of "permission based" opt-in email subscribers... it doesn't matter how much competition you have in your market. You've already built a rock solid foundation: A strong customer base eager and willing to hear from you over and over again.
You can provide periodic emails with your unbiased opinion about certain products you've used or recently discovered that might benefit them in some way. Of course, you'd have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves... CHING!
You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers... CHING!
You can offer your services at a discounted rate for a limited time to subscribers only... CHING!
You can inform them about new promotional materials you have for your affiliates (who... by the way earn a percentage of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services... CHING! CHING!
I hope you get the point I'm trying to make here. Don't approach your list as simply a list of names only there to make you money. Develop a relationship with your list and truly work on helping them achieve their goals as well. I see too many people who email their list every single day and all they send them are offers to other products. How is someone supposed to find benefit in that? Provide some useful content as well. Add some personality too!
If you do, then chances are you'll have a goldmine of opportunity at your disposal in no time. Simply put: just care a little! Do the right thing. Before you know it you will have a responsive, targeted list eager and willing to spend money with you at will.
Okay Erik, I get it... But how do I build a list?
Answer: With a Squeeze Page.
So what exactly is a squeeze page? What does it do? And why do you need one?
Well, a squeeze page is a page created specifically to capture leads.
Think about it like this: in "the real world" any time you interact with someone you always learn something about the person you are interacting with... it's a two-way street. A handshake, a conversation, an exchange of business cards, whatever. It's a two-way street.
On the Internet it's very different.
If you don't have a squeeze page that 'prompts' people to share a little something about themselves you are losing hundreds of business opportunities as people browse through your website and learn about YOU... without so much as leaving their name! You need a page that entices visitors to enter their name and Email Address and join your list.
The beauty is you can meet people through your squeeze page by simply inviting them to introduce themselves to you by leaving their name and email address. In return you give them something of value that can be downloaded instantly. I know you have seen Squeeze Pages. You probably went through one to get your hands on this document.
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