If you don't know already, many experts agree that your business profits are mostly based on your subscriber or customer list. I'm going to go out on a limb and tell you that this is absolutely not true.
The Money Is In The Relationship
I know that you want to know how to build a list, but just building or growing it is not going to do you any good if nobody ever responds to anything that you offer them. So instead of saying that the "money is in your list", change the thought process and think, the "money is in the relationship".
Yes. connecting with your subscribers will cause them to trust you. This is so important, because now they will be more likely to respond to your endorsements and look to you as a credible source of expert information.
How do you do that?
Just think of all the friends that you have. What makes a great friendship and how did you build the relationship?
You probably have a good friendship, because you put in a lot of effort and there's a great trust and respect that has formed.
There's always talk about friends that go for a long time without seeing or talking to each other and picking up like they saw each other yesterday. I just think that whole line of thinking is bull. I think people say that just to feel better about not staying in touch like friends should.
Building The Relationship Is An Ongoing Process
If you want to know how to build a list of responsive subscribers that will buy from you, you have to put in a true effort in establishing and solidifying that bond. Now, I'm not saying that anyone on your list is going to be a good friend, but I'm just illustrating the point that you have to establish a good connection and you have to be building on that goodwill on a continual basis.
What Can You Do to Gain That Trust and Engender Goodwill With Your List?
How to build a list that's truly responsive can be as simple as giving away great information that solves your subscribers problems and not bombarding them with offer after offer without balancing it out without excellent value.
However, this does depend on the kind of list you have, but generally you always want your subscribers to always feel that your emails are going to help them with their business. In fact, if you do this, they will always eagerly wait and open all your emails.
Give Your Best Free Material And Your List Will Love You And Buy
That sounds a little bit counter intuitive. You're most likely thinking that if you give away your best stuff, then they don't have any reason to buy anything from you. This is far from the truth, because everyone on your list will completely trust you and will almost feel obligated to reciprocate in buying from you.
Trust in a universal principle that says, "what you give will come back to you one hundred fold". You build a relationship of giving and not holding back will result in a highly profitable list. My personal experience has proven to me that this does happen.
By giving away your best material, your subscribers will love what you send them and a trust will be built that will cause them to buy from you for many years to come.
In summary, if you want to know how to build a list that will truly become the backbone of your business, focus on building relationships with your prospects, customers and subscribers. Regardless if you already have a list or you are beginning one, success comes from building the relationship as compared to the list.
Article Source: http://EzineArticles.com/6961631
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