When it comes to list building, the quality of the leads generated is important. And there's no better place on the Internet for generating high quality leads than on eBay. eBay is a wonderful place for businesses to advertise and sell directly, because people who are visiting that site are in a buying mood. They are not just merely looking for information, they are in the mood to buy something.
So how you can use this to your advantage? You can build a list of highly responsive buyers.
Here's how to do it:
Step 1: Create a low cost report
Create a report (an ebook) that is about 15-30 pages long. It should contain quality information about the topic you want to write about. If you cannot write the report yourself, hire a professional from Elance who will write it for you at a reasonable price.
Step 2: List your report on eBay
List your report on eBay at a $0.99 Buy It Now price. Why so low? Well you want as many buyers as possible to enter your marketing funnel. It only costs about $0.30 (plus a very small listing fee) to list your item. While making a small profit, you are going to be building your list. Read on!
Step 3: Build a list
Once your customer has bought your low cost report, he will be directed to an opt-in page, that has an opt-in form from your autoresponder. When your customer opts in, he has opted in to your list. You can then market to them for follow-up offers!
Fabian Tan is the author of the free 51-Page Report:
Article Source: http://EzineArticles.com/930518
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