A list can make or break you. Therefore, a few tips might help keep all email marketing endeavors from being automatically stashed in the spam file. Some of these tips include: never taking an email subscription as a solid pact of agreement of a future sale; keep writing in a light hearted and conversational note; try toning down the desperate-car-salesman pitch; making your list more dynamic; and maintaining the distinction between the particular products being sold on the particular list as opposed to the referred products meant for dynamic listing.
Almost all good online marketers know that a list can make or break you. This is essentially why so much effort is funneled into the creation, maintenance and propagation of lists. As such, many novice marketers never really pay that much attention on how to build a list, until sales seems to be stagnant - or worse, non-existent. And by that time, several valuable months have already passed, and opportunities may already have dwindled away. This can really be disheartening because apparently, there are a lot of novice marketers who are able to detect new niches to explore. Unfortunately, without a good background on how to build a list, (and a good list at that,) a potentially great income generating market is usually overtaken by more experienced online marketers who may not know a lot about the current niche, but they would know the value of email marketing.
Getting a person to sign up for your email series is the first step to acquiring their trust as a potential patron. However, this should not be taken in as a solid pact of agreement of a future sale which many novice marketers usually do. You must remember that it takes time for some people to make up their minds about the items you might be promoting, so a slow buildup of email sales talk is far better than an aggressive marketing strategy. After all, these people are the ones who signed up willing for your newsletter already. Keep writing your emails in a light hearted and conversational note, and try to tone down the desperate-car-salesman pitch.
You can also male your list more dynamic when you try to sell a number of products, service or ideas that belongs, almost belongs or at the very least, overlaps one niche. You can continue your email series, as a way of keeping your patrons hooked on your line. At the same time, you are showing them how your other "wares" might be of interest, and that there is a possibility that you can easily hook them up to that line as well. This is called intra-email marketing, or marketing within an existing marketing strategy. This is proving to be a very time-saving and effective endeavor as well. However, it is important to maintain the distinction between this particular product you are currently selling on this particular list, and the "referred" products in your email series. At most, you can ask your subscriber to click on a link that will ask them if they want to sign up for your other list too.
When it comes to how to build a list, many of these online gurus do not teach you the most fatal assumptions you can make when trying to build up your market base. These should be avoided at all cost. Otherwise, you will find your potentially great clients avoiding your mails as well. In the context of intra email marketing, some advertisers easily blur the lines as to what product is being offered at the moment. Some of the recipient of the mails may find this confusing and even infuriating, simply because they never really asked for some of the information you are giving you. And this can be grounds for unsubscribing to your mails, or worse, getting your electronic correspondence heading straight to the spam file.
Again, it is important to present relevant information on your email series. But you can keep the links to your "referred" products conveniently at the sides or bottom of your mails.
Article Source: http://EzineArticles.com/2585809
No comments:
Post a Comment