Most people who are new to internet marketing will have no idea how to create traffic online using PPC programs such as Google AdWords and Yahoo Search Marketing (previously Overture). The use of such programs needs a lot of care since, while a lot of money can be made with them, a lot can also be lost.
If your prime objective in using PPC advertising is to sell your products, your secondary must be to create traffic to your site. In this way you get best value for the price of the click. All of your PPC adverts must be sent to your website, so let's have a look at PPC advertising, and how it should be used.
Basically pay per click advertising is just what the name suggests. It is advertising funded by you paying a price for every click that a visitor makes on your advert. If your advert is intelligently constructed, with a good title, anyone who clicks on it should be highly focused on your product. It is important, then, not to make your ads too general.
If you are selling a range of widgets, your advert should be specific to a type of widget that you sell. For example, if you sell round and square widgets then you advertise round and square widgets, not just any old widgets, and anybody clicking on your advert should be sent to a page dealing exclusively with round and square widgets. If you have a separate web page for each of round and square widgets, advertise either round or square widgets, or have a different ad for each.
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