Pay-per-click (PPC) advertising programs are an excellent way to begin generating traffic online for your web site. PPC programs are easy and fast to set up and can become productive right away. Using Google's AdWords PPC program as an example, here are the steps for creating a keyword targeted PPC advertising program:
1. Sign up for the program. This part is easy!
2. Create a "campaign." Google AdWords allows you to break your promotions into "campaigns" and within campaigns to establish ad "groups." Keep it simple to start.
3. Decide what geography you want to sell into. You can narrowly target your campaign to a particular country, a particular state or even a particular area in your state. In this way, you won't be paying for ads that are outside your sphere of operations.
4. Write the ad and add the URL. In the case of Google, you only get a headline of 25 characters, two lines of 35 characters each, and your URL. Read through Google's guidelines carefully - the ad content is carefully monitored. You can create more than one ad if you like and they will rotate. This will tell you which ad works better!
5. Choose your keywords. This is important. The keywords you choose are the keywords where your ad is likely to appear. Use broad terms, you'll have untargeted ads. Go too narrow and you may not get much traffic online.
6. Set your payment limits. With Google, you can limit maximum cost per click (CPC) you will pay, and a maximum daily amount for your advertising. In this way, you can be sure that your advertising costs don't run away. Note: the CPC rate you choose may affect the position of your ad!
7. Install the measurement HTML code on your site. The final step is to install Google's HTML code snippet in your site. This ensures that you will be able to analyze traffic to your site using their Analytics tool.
The rest is up to you. Monitor the traffic, ad response, page activity. and keyword activity regularly. Then adjust keywords, ads, and page content accordingly to optimize your traffic.
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