One thing is always constant in the car business, and that is change. One thing that hasn't changed is the amount of extra time we have doing nothing at the car dealership. Some of the most successful sales consultants do some pretty unordinary things to further enhance that paycheck. And getting started is never easy in the first place, but there is one important tool available. Internet sales is fast becoming the future of auto sales and will soon dominate the regular everyday methods we have been comfortable with. There is so much information on the web that we can take advantage of legally and help us obtain that extra 10-20 car deals every year. Try this out for size and notice the great increases in your bottom line.
First things first, develop some sort of flyer, postcard, or newsletter describing you and your dealership. Don't discuss any specials or financing options, the main goal for this exercise is to just let the public know you are "there" and buyers will automatically have a name with a face. This will build trust and comfort in an otherwise snaky business. Be sure you get the final approval from your general manager before you decide to start sending out these traffic finders. Step one is complete, usually all the materials are available by the dealers to get this started.
Are you new to the business or just getting started? Got to find those prospective buyers, so what's the easiest way to approach it? It is simple, just utilize your internet tools to find all of the local area businesses and residents, but how? Simply go onto the fabulous mapquest website to get a block of street names and just jot them down on a sheet of paper. Second, take those street names and go over to the ever useful yellowpages.com site, a huge lifesaver for me. Do a reverse lookup on all of those street names, and the new page will display all the street numbers, names of the residents, and even the home phone numbers. Print the copies, and there you go, lots potential clients available!
It's all very easy, and you would not have to make the dreaded cold calls that are normally in the daily tasks. Send any pertinent info to these addresses, it will be easier and less obtrusive for someone to read a newsletter than to receive a cold call in the late hours of the night. People just don't like that, you're main goal is to just get your name out there. If you can do this for a couple hours a day, that equates to roughly 500 or so potential hot leads. In a couple months, it will all pay off dividends. This are other methods of traffic generation, but this one is far more easier to do. Further build your empire and be sure to do the age old method of obtaining referrals from your buying customers. And best of all, it's free to use and takes up very little time, give it a try!
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