You need to understand that whatever type of business you're running online, traffic is something that you cannot live without. You can compare it to a huge shopping mall. No matter how big and how beautiful the mall is, if nobody's go there to shop, the mall will die soon. You don't want the same thing to happen to your coaching business, right?
Below are some simple but very effective traffic-generation tips that I want you to keep in mind so you can boost the sign up rate for your coaching programs:
Search engine optimization. Search engines such as Google are some of the things that you need to keep in mind when you're trying to boost the amount of your web traffic. Your goal here is to get these engines to list your website or your blog on the top 10 search page results as this will make it much easier for your potential clients to find you. Start by knowing and understanding their algorithms. What are the things that they consider when deciding on page rankings? As these engines are not usually publishing their requirements, I would recommend that you do experiments and see what works. You also have the option to hire a SEO expert to help you.
PPC advertising. Generating enormous high quality traffic can be difficult for people who are starting out in the online arena. If you need web visitors ASAP, I would suggest that you invest on paid online advertising. These include PPC and display ads. PPC ads are those that are appearing prominently search page results while display ads are those that you can post on ultra successful websites that may include blogs, forums, and even social networking sites. Going this route is undoubtedly expensive especially if you want your ads to appear on top of your competitors' but you can be assured that it's worth it. The secret here is making your ads exceptionally enticing and sending interested parties to landing page that really converts.
Article marketing. The number of people who are using article marketing has dramatically decreased after panda update but let me assure you that this tool is still effective especially if you intend to use nothing but high quality, original content. Well-written articles that are based on popular keywords tend to rank better on search page results. If you're committed in writing and publishing such articles, you can be assured that article marketing will do wonders to your web traffic. The key here is combining quality and quantity. The more useful articles you write and distribute, the better results you can expect.
Blogging. Start up your own blog right after establishing your coaching business online as this can definitely help you attract more attention. Make your blog sound casual and friendly. Talk about the problems being experienced by your prospects and offer the best solutions. You can also answer burning questions, share stories and related experiences, etc. Once, I shared the things I've learned from the seminars I attended and those blog posts made serious noise online.
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