Using web-based directories helps others to find certain websites within their area of interest. In case you are wondering about what a directory is, in one sense it is similar to a search engine, the only difference being that websites are carefully examined before being allowed into a directory.
Directories, if used properly, can help you to bring in a lot of traffic to your site and raise you up in the search engine rankings. Choice of directory submission is equally important and you will gain the best results by using LookSmart, Yahoo and DMOZ. Don't underestimate the power of these directories, as any sites within their ground are considered to be quite powerful and shouldn't be taken lightly.
To maximize exposure:
1. Include your site within the right section of the directory. You don't want to make a mistake with this. Apart from category selection, take care that you are going to be listed in the right subcategory as well. Like, if you are making a site about cars, then don't include your site into the cosmetics section of the directory. If you don't do this, then people won't be able to find you. You can search for the right keyword phrases that you are targeting for through the directory. You will then be able to find particular categories that are most related to those keywords. Select the best and most suitable one for you.
2. The title and site description which you give in the submission phrase should be as optimized to attract visitors as possible. Don't be careless about giving your submission a good title. Don't forget to introduce the main keyword in your title. Another thing is that you have to try and make your title start with a letter as close to the beginning of the alphabet as you possibly can. Present the most important points of your site in the description, keeping it as short and clear as possible. Of course, in spite of this, try to also include as many related keywords as possible.
3. You could try your hand at pay per click that some directories may have.
4. Don't forget to make your site friendly to passing search engines.
5. Consider carefully the amount of text and images you use. Too many images may lower your exposure in the search engines.
6. Use back links on appropriate directories and trade or business listings. Look at the back links your competitors have and steal them.
7. Always keep your site uptodate. This encourages visitors and search engine spiders to return. Ensure that you have great content that has your appropriate keywords.
8. You will be able to get better results if you make a blog alongside your website. The results will astonish you.
9. Don't forget that you can go the offline road. Use print media such as cards, bumper stickers, and more. Send out regular newsletters that include your website as well. A good business and relationship building tactic.
10. You may want to run ads on the sites of other related people.
11. Exchange links to other relevant sites.
12. Get yourself a reliable system, such as Zero Cost Profits.
You can manage what you don't measure. Always remember that. Look at how often they come and what they do. Analyze the things that are working and what isn't. Use cookies efficiently. Make sure you are able to understand the working of the latest tech and software. Keep updated on new innovations and developments. Make yourself a proper internet marketing plan.
In conclusion, here are some more simple tips to catapult you to success:learn to be different and give your potential buyers what they are looking for; build your supporters; help your customers and they will help you; be punctual, and be affordable; keep on growing and maintaining your website, learn to improve and never give up; make sure you are in the right niche, and get yourself the right model.
Article Source: http://EzineArticles.com/3335081
No comments:
Post a Comment