Looking for a great way to increase traffic to your website? Consider giving a little bit of yourself to your customer on a daily basis. A tip of the day is an excellent way to build top of mind awareness while positioning yourself as an expert in your field. A few simple rules will ensure that your tip of the day is well received and highly regarded.
First, it is crucial that your customers agree to receiving your well thought out advice. By offering an opt-in selection on your website, your messages will be received by customers who are interested in your information. It is also important to establish your campaign with a great deal of regularity. If your tips are to be sent out every day make sure they are, if it is a weekly campaign, be certain they are received on the same day so they can be expected and hopefully anticipated. If you do not have the capability to do this type of program yourself, there are various services that will happily do it for you.
Make sure that you know what you are talking about. The purpose of the tips is to position your expertise in the given subject matter. Nothing is more embarrassing than being wrong. So make sure you are well versed in the subject matter you choose. Finally, be sure to find some way to tie your tip back to your product or service in a non-threatening way. This will further prove your status as an expert and will drive traffic to your website as the throngs of customers look to the solutions provided there.
Regular communication is a key to marketing success. A tip of the day campaign will serve to build your customer's awareness about your product or service and will make you the go-to person for information in a given topic area.
Article Source: http://EzineArticles.com/464370
No comments:
Post a Comment