3 Ways Social Media Overload Can Help You Save Time!

Some find social media overload stressful and overwhelming but I beg to differ: having too many options can ignite innovation and spark creative endeavors. The key is to be able to "handpick" the real goodies and toss away everything else. Let's discuss 3 intelligent ways to turn things around and leverage social media overload for saving your precious time.

1. Do You Have A Solid SMM Strategy In Place?

If you come to think about it, SMM success or failure boils down to the extent of having a solid social media strategy in place. Start with the end in mind. Once you have a crystal clear idea of what you are looking for, filtering out what you do not need will be very easy.

2. Do NOT Reinvent The Wheel!

Content curation is a great way to help you focus on what really matters to you. The problem with content curation, however, is that it can be a daunting task as you may have to scan tens of blogs in order to pick something worthwhile to share with your network.

As a quick fix to that, you can use automatic content curation tools or visit popular blog directories that list top ranking blogs in different categories.

In addition, Twitter lists are great for curating Twitter streams. You can create your own list or, even better, follow public lists created by key figures in your industry. I always love starting where others ended. Why reinvent the wheel when others are happy to hand you their curated lists on a silver platter?

3. Leverage Social Media Automation Tools Intelligently

I firmly believe that any form social media automation, that does not violate the "humanness" of social media, can help you sail smoothly through the web 2.0 information avalanche!

Examples of good social media marketing automation practices would be scheduling your social updates in
order to ensure constantly engaging with your network. Other examples including using brand monitoring, social media analytics and ROI measurement tools.

On the other hand, blindly auto-following anyone who follows you on Twitter is a wrong SMM automation practice since you will be haphazardly following everyone even those who are not a right fit for you.

Here is the deal: "The only constant thing is change!". In order for your business to thrive, you have to adapt to the rules of an ever-changing game.

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