Some companies using social media as a marketing tool experience some relatively quick success. Even if they just learned how to use it, they discover they are being found for publicity and business opportunities that relate to their business through Twitter. It is easy to locate businesses that are able to help them grow their own business affordably; as in free by using sites like Twitter.
Now for the dynamic duo! Facebook combined with Twitter will drive traffic to your blog along with networking with other industry bloggers. Digg, de.lici.ious and other bookmarking sites will also successfully drive traffic to your blogs. Using this simple strategy you can gain a huge amount of followers in a few weeks and this is simply by sharing valuable information as it relates to your industry.
A simple social media strategic plan should include the following for any business:
1) Have staff members rotate sending out daily tweets on Twitter. It is a great way to stay in touch with clients and colleagues alike. Use it to inform, update, and announce. Doing this on a regular basis will consistently build your followership.
2) Company employees to include the President and owner should have Facebook pages. Use this tool to connect to reporters, writers and develop relationships to get company information out.
3) Use your company blog to push your clients' messages and information out to your Twitter and Facebook accounts. Added value for these businesses!
4) All staff members should be signed up on LinkedIn. Sign up for daily alerts from LI to keep you informed about what your competitors and colleagues are doing in your community.
This has proven to be a valuable way to stay abreast of ideas and activities being achieved in your industry locally and regionally. And it is a good way to tout your accomplishments and connections as well.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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