Most companies who want to succeed in today's economy are using social media as a marketing tool and have had great success. Using such sites as Facebook and Twitter as their primary means of social marketing, along with LinkedIn allow them not only to develop a huge online presence, but also develop a greater following and loyalty among customers
Business coaches teach their clients how to use these social media outlets so that they can gain exposure, build their opt in lists and open themselves up to prospective clients. It absolutely works if you have a strategic plan and stay committed and accountable to keeping at it on a daily basis.
Many businesses were not very active on social networking sites two years ago - they had their names reserved on Twitter, registered profiles on Facebook, and practically forgotten about a LinkedIn account.
Cut to today, where they have jumped into social media with both feet, and have had successes across the board with it. They are able to make money in a few different ways: They sold more to their existing clients; they picked up new clients; and they increased their prices on all products and services. Why raise prices? Consumers today want the easiest way possible to obtain products, services and information and will pay what they have to in order to get it as quick as possible.
The companies who are profiting even in a down economy have all grasped the reigns of the social media juggernaut. But, with SM being an every changing industry almost on a weekly basis, users must stay abreast of what is happening, how to properly use it, and how to develop a strategic plan.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Article Source: http://EzineArticles.com/3545129
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