My success with social media has been modest, but I only started using these sites a few years ago to build a following for my online businesses. Blogging is great for keeping my company's long-term supporters informed about what is happening, and for helping people just finding us learn what we are all about.
Twitter is a tool for connection and interaction. Write a series of interviews with people in your industry on the blog and have find several to interview via Twitter. It is conversational, and I like the equalizing factor - everyone, big-time or small-time, has the same 140 characters to work with and it is all on you to make those characters sing.
The best advice is to stay focused but not narrow. Sometimes you may not have anything to write about on your blog. This is when to filter in guest written interviews, which were located via Twitter, Facebook, or LinkedIn.
Today's twenty something entrepreneurs grew up watching the Magic School Bus on Saturday mornings, and are follower of Ms. Frizzle - Take chances, get messy, make mistakes. Social media is still evolving so you might as well push the boundaries and see what happens, because even if it only works for you it still works.
Best tools: Use Twitter and a WordPress blog as tools to generate exposure for your business. The ideas are boundless for using social media sites as tools to develop a greater Web presence, and attract followers and customers.
Do not be shy. Just get out there and try them all. You will quickly discover which are the best fit for your business.
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