It's all very well using Facebook as part of your marketing campaign, but there are many ideas on how to use Facebook as part of a campaign. If you start off on the wrong foot and start spamming or just promoting products, then people will be turned off you very quickly.
Here's 7 questions you should ask yourself and take note of the answers, to ensure you learn how to use Facebook in your business the correct way.
1. How Do I Get Friends?
Just be yourself. Friends are very important and you need to find friends targeted to your product or service, or friends that have the same interest in the information you seek or promote. Just search for friends who you think would be interested in what you have to offer, using keywords in a similar way to searching on Google. The worst thing you can do is trying to sell to friends before you've built a relationship with them. Concentrate on relationship building first and then the occasional sales message. Just don't overdo it.
2. Can I Use My Blog And Facebook Together?
You should have your blog as the primary focus for your online business. Make sure you've got plenty of content on it like posts, pictures and video. The you can integrate your blog with Facebook. If you have a wordpress blog, which is the most popular blogging platform, there are hundreds of plugins you can use to automatically post new pictures, videos and posts directly to Facebook.
3. What Kind Of Picture Should I Use On My Profile?
When people start learning how to use Facebook, one of the things that's often overlooked is your profile picture. Use a picture that represents you and your business. To build credibility, you don't want a picture on your profile of you on a night out with your friends. It should be something that makes people identify with you and feel as if they want to get to know you better. It's advisable to get a professional photo, because then you can use it consistently across all your social media platforms, on your blog, on forums and when you post or comment on other peoples blogs.
4. How Else Can I Make My Profile Page Give Me Credibility?
Write about yourself on your profile. Have a positive message in your basic information/about you section. Concentrate on getting the message out about your product, but don't be spammy about it. Just list links to your websites, say what you're main goals are with your page and make it interesting to attract people and build your credibility. No one likes a dull profile so fill it out with as much relevant information as possible.
5. What Can I Use To Further Enhance My Profile?
Interact with people. Use the like button - it's so easy to click and like someones post and people appreciate it. They will reciprocate and it's a great way to start getting to know some of your friends. Also leave comments on other peoples posts (make them positive!) The more you do the more people will begin to notice you.
6. Whats Sort Of Content Should I Post On Facebook?
It's all very well learning how to use Facebook, but what do you use for content. The best sort is the stuff you write yourself. You can talk about your product or industry, just don't make it sales oriented. Talk about news in your industry, how to approach a particular problem that people may have, or give them a different perspective on something that's current in your niche. Try and arouse curiosity in your posts to compel people to read them. Also post other content from blogs and news sites about your niche or industry. If you post plenty of good content you will increase your credibility and people will start to seek you oout.
7. How Can I Increase My Popularity On Facebook?
Start a fan page and give away a free gift. Search for pages on Facebook and check out the sort of things people are giving away. It could be an ebook, or some video training or whatever you think your followers would like to receive. When you have a fan page you can also recommend it to your friends so they can like it, therefore increasing your fan pages popularity.
That's how to use Facebook in your business the correct way. Always remember there are hundreds of people starting to use Facebook every day. Once you've built up your credibility you'll find that people will start sending you friend requests and you will build a large following. Just take note of the seven questions raised above and build your friends slowly and always offer valuable content.
Article Source: http://EzineArticles.com/5804921
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