Tapping Into The Power Of Social Media To Build A Successful Business

Social media has quickly become the most powerful and effective business building tools available. Whether you are building an online business, or promoting your offline business, Social Media, if used correctly, will enable you to bridge and cement your relationships with potential customers and business associates.

Is It Possible To Build A Successful Business Simply With Social Media?

Absolutely. People do business with people they like, trust and can connect with. Social media tools such as Facebook, Twitter, Linked-in, Blogging and You-Tube are superior relationship building tools. Relationships build businesses, not products.

I recently had a young man slam me with an exercise book he was trying to promote. The book was only $10....however, he went about trying to market it in the wrong way. He posted his link on my Facebook wall. At the time, he didn't realize the mistake he had made. Basically what he had done was just like walking into my home, without even saying "hello" and insisting (and begging) I do business with him. A bit skewed in my opinion. If this young man had built a relationship with me first, I would have definitely bought his book, whether I needed it or not.

Relationships Are The Heart And Soul Of Any Business

As I mentioned earlier, relationships build businesses, not products. At one point the product will definitely come into play, but on the forefront most folks will do business with someone they can connect with. This is one of the reasons Blogging about your specialty is extremely important. Blogging is a remarkable platform allowing you to position yourself as a leader in your specific niche. Whether you have an online business or offline business, blogging is a cost effective way to promote and to expose yourself. Blogging allows you to provide valuable information about your specialty and your business to an endless number of potential customers.

Social Media platforms such as Facebook, Twitter, Linked-in and You-Tube are also exceptional relationship building tools...but only if used correctly. Setting up your profiles correctly on these sites it of the utmost importance. Set it up, review it and then ask yourself..."Would I want to do business with me if I were reading this?"

Don't allow yourself to get hustled, misguided and fooled by all of the gurus trying to promote crappy and wallet draining courses on PPC, Traffic Generation or Google AdWords. You do not need these courses. The only thing you need is relationship building tools and a backpack full of people skills.

In A Nutshell

If utilized properly, Social Media is a wonderful arena to expose yourself and your business expertise through relationship building. Your Social Media reputation can thrust your business to levels of success you never deemed possible.

Mess it up and you'll ruin your reputation and blow the biggest opportunity available for traffic, branding and wealth creation for your online or offline business.

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