Nonprofit organizations are using Twitter and Facebook and every other social media networking site to build up the following and increase awareness of their annual outreach events.
Organizations tweet lists such as "25 illness facts in 25 days" and "20 things to say to a chronically ill person" that people often retweet. They have also given a lot of conversations on Facebook. You can list your links on your web site too so people can retweet them any time.
One strategy being used is to set up a ning site as a place where influential people who Twitter about common nonprofit related topics can gather and exchange information and help, as well as be a place journalists or companies that want products reviewed, books, etc. can come and quickly find people will to do reviews and Twitter and blog about them.
One recommendation to multiply your postings is to use hootesuite so you can have a lot of pending tweets. That means, you can type in your tweet and schedule them to fly out at a pre-set time and day. You could even schedule your tweets for a whole day, week and month to keep relevant information flying out.
Tweet a lot of articles you find of interest, news, etc. so people feel like they are getting quality info. You can also tweet quotes from the books that we sell well in your niche with a link to your Amazon associate page.
If you do any type of work with a nonprofit agency and are out to attract prospective donors or participants, along with developing your online presence and exposure, you owe it to yourself and the financial future of your nonprofit agency to learn everything you can about social media.
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