How to use Facebook for business. Facebook offers many features and benefits for businesses and that is why it is growing at an accelerated rate. Interestingly,it is now generating more traffic than Google, and is reflecting the fact that social media marketing is here to stay, and would only get stronger. It is now an effective platform for increased brand exposure, traffic and revenue generation.
So, how to use Facebook for business to meet your business goals. This requires that we explore facts about it and some of it's key benefits.
They are:
- A platform that has about 500 million active users
- 20 million visit Pages daily
- The typical Facebooker has 130 friends
- It is responsible for creating 5.3 billion connections
- A platform for lead generation
- Access to demographic data
- Applications for enhanced engagement
- A platform for increased engagement with clients, leads and prospects
- Comprehensive and detailed feedback on the interactions with leads, prospects and clients
- Creating a presence is easy and free
From the above you can see some of the ways how to use Facebook for business success. Two of it's most popular offerings are:Profiles and Pages. As a business, you'll need Pages to promote your brand, but having Profiles is a pre-requisite for using Pages. This is because the owner of the Pages, requires a Profile on Facebook to be able to administer it.
The Pages should be a vehicle for sharing highly interesting information with the targeted audience. If there are good writers in-house, then the task of creating content, that will promote the brand rests on them. Alternatively, the work can be outsourced, and of course, supervised.
This is a task that needs to be done on a daily basis, this is because most users of the network, expects it. They visit the site several times a day, especially in the mornings (based on research). They are also generating content on a regular basis, so,they will not waste time visiting businesses with out-dated information. The business gets to interact in real-time with its market.
Advertising on the network is effective, because of the wealth of demographic data available. Ads can be targeted based on specific profiles.
When learning how to use Facebook for business you need to consider the return on investment. How does one measure the value of one's investment in this network? This can be easily tracked by leveraging it's feedback feature:Insights. Insights provides vital comprehensive and granular information about how a business is using Facebook.
Article Source: http://EzineArticles.com/5447783
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