Twitter has quickly become one of the top social media tools today. Everyone who is anyone is using it to develop a greater Web presence, attract clients, and develop relationships. Following are a few tips to assist you in developing your online business followers:
1. Search for your brand or product name on Crowdeye to see how popular it is on Twitter, what URLs are being tweeted along with your term, and who is tweeting it (with a measure of their "authority").
2. Use Topsy to see what content at a given website is getting a lot of Twitter love. It could be a publisher site, ecommerce site, or your company's website.
3. Focus on being a valuable and caring member of your Twitter community.
4. Share helpful information and create a well-known and respected brand across other social media outlets as well.
5. Be clear on your purpose for using Twitter. If it is for marketing a small business, then focus on finding the tweeps that can help you with that purpose and not on celebrities, humorous aggregators, or unrelated businesses.
6. Automate with care. There are literally thousands of Twitter apps and tools available. Pick a good client (I recommend Tweetdeck or Seesmic for the desktop; there are also good clients available for mobile devices); consider an app that helps you search for and manage followers/followees; and perhaps one tool that allows you to send out automatic or scheduled tweets. Again, refer to rule #1; consider your purpose carefully. You can get lost in evaluating Twitter apps and the law of diminishing returns definitely applies here.
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