How Businesses Use Facebook

This feature is present at the right side bar of pages and is visible to visitors who are located near the business. It permits visitors to mention their recommendations, which are then displayed in the news feed. These recommendations are assessed by their friends who visit this page.

This article will clearly explain how businesses use Facebook and this new feature called "Recommend This Place", and its advantages to businesses and companies.

How businesses use Facebook- "Recommend This Place":

Recommendations which come from this feature have two very important benefits:

· News feed exposure: The recommendations made by an author are also accessible to their friends via News Feed.

· Like Conversation Improvements: This feature also allows the authors friends to like the recommended page.

The only way to invite new visitors to your page is by encouraging them to mention or link to your page through updates, tags, or comments. This practice is hardly used by people. "Recommend This Place" helps businesses gain popularity without a single post.

The use of this feature will end once your target audience lands at your page. Then, the complete scenario depends on the quality of your content to bring repeated customers.

How this new feature works:

"Recommend This Place" is present at the top right corner of the sidebar. Only visitors who are in a close proximity of the recommended business can view this feature, i.e. within roughly 12 miles. Each recommendation appears in its author's page, which is accessible to his friends. Pages popularity depends on the number of likes, which in turn develops the corresponding business.

How businesses use Facebook- the pros:

· Facebook for Networking: Networking plays a very important role in the success of any business, irrespective of its magnitude. Almost 70% of the online business happens here. This social media networking giant, Facebook, has immensely helped in the success of many businesses, and is still continuing to do so.

· Facebook for Brand Building: Facebook has also helped many businesses in their Brand Building by continuously improving its popularity. Customers are also allowed to freely share their comments about a business which in turn helps in its betterment. Any quality product or service can attain instant popularity through Facebook.

· Facebook as a Business Voice: Facebook also allows a business to directly interact with their customers. Therefore, businesses can easily develop their customers satisfaction.

How businesses use Facebook- the cons:

Facebook has been the root cause for the successful running of many businesses, but still has its negatives, such as:

· Developing a business via Facebook consumes huge amounts of time and energy.

· There are many requirements for a business to succeed via Facebook, which then requires thorough research. Without much research, this will result in failure.

If businesses use Facebook in the right way, they certainly can be immensely benefitted, thus resulting in their success.

Article Source: http://EzineArticles.com/6985922