Social Media is quickly becoming the number one way that businesses can listen to, communicate with, and care about their customers. More and more of your customers are joining Social networking platforms like Twitter and Facebook. Be there with them, or they alone will shape the conversation about your business. Thus the power of the social Web.
In 2010, the new media will be an extremely powerful tool in an organization's credibility as well as customer retention and customer service. It is the most personal and viral way to reach people now because it is not the one way street of the past. People are talking about you whether or not you have a presence there; it is better to be a part of the conversation than a victim of it.
Social relationship management software will be the next focus for the business to business markets. While the enterprise level companies have already begun social media efforts, improvements on tracking the social engagements will be front and center. Return on investment (ROI) measurement is the biggest question companies have when considering new media as a tactical channel to achieve business goals. Businesses must be able to track their activity with social media outside of the business firewall. One of the best thought out products and product leader in this area is Xeesm.com who has a strong Beta program going.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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